BAYADA Revives Iconic Recruitment Campaign for Nurses Week 2020
May 20, 2020
BAYADA Home Health Care, the largest national nonprofit provider of in-home health care and support services will resurrect its most powerful and inspiring nursing recruitment campaign in the company’s nearly 50-year history of its nurses heroically serving clients safely at home. Known as “Heroes on the Home Front,” the campaign, which will supplement the company’s annual online resource for nurses titled NursesWeek.com, will air in markets across the country in an effort to pay respect to home health care nurses and inspire those who are greatly needed on the front lines — fighting against the COVID-19 virus — during this pivotal time in history.
The revival comes as BAYADA’s home health care nurses are delivering care in the homes of over 25,000 clients each week. These numbers are expected to exponentially grow due to the health care industry’s trending increase in care delivered within homes and community settings, and due to the COVID-19 virus specifically in the following ways.